Professor wins national competition for research on health reporting
Some consumer news media do not accurately report on the results of medical research, and significant differences in accuracy exist between media outlets. These are the surprising results of a new study conducted by professors at Auburn University and the University of North Carolina at Charlotte, which will be presented at the Public Relations Society of America (PRSA) Health Academy Conference, May 13-15, in Washington, D.C. The theme of the conference is "Leveraging Social Media in Health Care Public Relations." Brigitta Brunner, an associate professor in the Department of Communication and Journalism, co-authored the paper, "101 Ways to Improve Health Reporting," with Larissa Brunner Huber, assistant professor in the Department of Public Health Sciences, University of North Carolina at Charlotte. The paper is the winner of the first annual PRSA Health Academy/Quinnipiac University Paper Competition. The competition is designed to encourage research that enhances the practice of health care public relations.
Tags: award, briggita brunner, department of communication and journalism