Auburn University receives award for marketing to, recruiting students
Auburn University was one of three North American institutions honored July 16 at the National Conference on Student Recruitment, Marketing and Retention for its successful marketing and recruitment efforts in 2008. The Noel-Levitz higher education consulting firm presented the award to representatives of Auburn Enrollment Services at the conference in Chicago. The awards recognize exemplary programs, services and strategies that have had a positive impact on student recruitment. Noting Auburn's success in significantly raising the average ACT scores of its freshmen class, a Noel-Levitz awards publication cited Auburn for improved scholarship programs, a move to proactive recruitment and a staff reorganization to transform the culture of student recruiting. Auburn's student recruitment efforts are led by Wayne Alderman, dean of enrollment services, and Cindy Singley, director of university recruitment. The other institutions receiving awards were Colby-Sawyer College in New Hampshire and Quest University in British Columbia, Canada.
Tags: award, marketing, recruiting
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