Sports broadcasting giant ESPN (owned mostly by Disney) has paired up with Disney’s Playdom to bring a new Facebook App. This application is a college management simulation game called ESPNU CollegeTown.
Several users in the college use Virtual-U (http://www.virtual-u.org/), a college-management simulation program that is no longer updated or managed (as of 2003).
With CollegeTown, Playdom asks players to, “[b]uild your own University and recruit the best athletes to challenge your rivals”. The description of the game continues, “[c]onstruct everything from Dorms & Classrooms to huge Sports Stadiums! Will you be revered for creating the best University, or will you be crushed by the competition?”
ESPNU CollegeTown is of course developed with a sports twist, and since it is on Facebook, it has a fair share of social-networking underpinnings. CollegeTown lead developer Jay Arrera says, “The goal is to build the biggest, most dominant campus possible. You can buy your own custom buildings and decorate the campus to make it how you either remember your campus or wish your campus had looked. The buildings upgrade, so as you play the game, the buildings get more elaborate and look like more traditional Ivy League schools and the stadiums go from little fields to massive stadiums with lights and JumboTrons. The stadium grows and evolves as you play the game.”

Screenshot from Playdom
The game starts with a small collection of academic buildings and a few fields for sports. From there the user decides to either focus on academics only, athletics only, or a healthy balance of both. The social-networking competition element pits the sports teams of your school against other players’. Although academics is not part of the game, academic facilities are. The algorithm that determines the “winner” of a competition not only depends on quality players, but also student body “happiness”, a result of good academic facilities, social activities and residences.
As of this writing, nearly 200,000 users “Like” playing the college simulation game, and nearly 16,000 users reviewed it by giving it 4.9 stars out of 5. It is significantly lacking as an education tool, particularly since managing academics is not at all part of the game. But, for bringing across the basic point that being an administrator requires a very delicate balancing act of many demands, CollegeTown may work.
I know what many of you are thinking: Great. As if you needed another reason to have your students on Facebook.
For those interested in trying it out: http://www.facebook.com/ESPNUCollegeTown. Facebook account is required.